New Roots Olive Oil – Stories of Sustainability and Resilience
Not your average extra virgin olive oil, as every drop tells a story of hope, regeneration and resilience. For those of you who have nοt been to Lesvos, ιmagine the warm Aegean sun rising over the lush groves that boast 11 million olive trees, bathing the landscape in golden light, a bright contrast against the deep blue sea that surrounds it. Here, in each bottle of New Roots extra virgin olive oil, you will find not just a product, but a journey.
Sporos facilitates the connection between communities and nature and empowers both locals and displaced individuals with new skills while fostering a sense of belonging. It is this Εthos that inspired the creation of New Roots, a brand of extra virgin olive oil that encapsulates our mission. New Roots is about more than just olive oil; it is about building a sustainable future. New Roots is our most important step towards becoming a self-sustaining organisation while distributing the surplus fairly to everyone involved. The proceeds from our olive oil support our environmental and social programs, allowing us to continue our crucial work for years to come.
In the midst of these efforts, we find the incredible stories of those involved in the making of our olive oil. Each bottle of New Roots is nurtured by a dedicated team that includes refugees, locals and internationals. They are not just workers; they are part of a community that learns and grows together and finds solace in the land.
Our orchards are managed using the principles of permaculture and regenerative agriculture, ensuring that we are not only producing superior quality –beyond organic– extra virgin olive oil but also restoring biodiversity and enhancing soil health. It is a harmonious balance, where each olive tree plays a role in restoring the land, creating a thriving ecosystem that supports both nature and the people who work it.
As we celebrate the makers behind New Roots, we meet individuals like Shahzaib from Punjab in Pakistan, our harvest manager. He has been leading the teams in our olive groves with passion and unstoppable dedication for the past 3 years.
Whenever you open a bottle of New Roots extra virgin olive oil, you experience the essence of Lesvos, the garden of the Aegean. This land, with its rich biodiversity and ancient traditions offers a unique flavor profile that is unlike any other. Expect a beyond organic, early harvest, extra virgin olive oil with a fragrant aroma that dances with fruity and grassy notes. The taste reflects the sun-drenched soil, the gentle Mediterranean breeze and the hands that carefully nurtured the olives.
We invite you to join us in this meaningful journey and choose to support an organisation that works in solidarity with migrants and refugees. When you buy New Roots extra virgin olive oil, you are not just purchasing olive oil; you support a movement. Together, we are planting new roots, for the people, for the land.